veronica alcocer
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Lush

Young women are constantly misguided by companies bombarding them with B.S. products claiming to be “natural” or “organic”. We want skin care newbies and fanatics to start fresh, with fresh ingredients. Our goal is to make Lush the main association with fresh and natural skin care.

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 Interactive screens will be placed around heavy foot traffic, such as subway stations, malls or public markets. Players will select a fresh ingredient featured in the ‘mystery’ product. As they play along, the game reveals what they created.   Options can range from masks to bath bombs. Participants will experience the process of how popular skin care items are made, as well as see the fresh and natural ingredients used.   The video is an example if someone picked blueberries as the featured ingredient.

Interactive screens will be placed around heavy foot traffic, such as subway stations, malls or public markets. Players will select a fresh ingredient featured in the ‘mystery’ product. As they play along, the game reveals what they created.

Options can range from masks to bath bombs. Participants will experience the process of how popular skin care items are made, as well as see the fresh and natural ingredients used.

The video is an example if someone picked blueberries as the featured ingredient.

Lush Interactive Video

 Lush’s promotional “garden party” will show off how truly fresh and organic their products are. Garden beds will be planted with various ingredients used in popular products.   Visitors can lounge and mingle in the tasteful bohemian atmosphere, while learning about the origin of Lush products. This could be hosted at public courtyards, plazas, parks or even accessible rooftops.

Lush’s promotional “garden party” will show off how truly fresh and organic their products are. Garden beds will be planted with various ingredients used in popular products.

Visitors can lounge and mingle in the tasteful bohemian atmosphere, while learning about the origin of Lush products. This could be hosted at public courtyards, plazas, parks or even accessible rooftops.