Quaker Oats will dedicate a microsite to the Rise and Outshine campaign and #ioutshine trend on Instagram with a fun contest. Links to the microsite will be promoted through IG stories and Quaker’s profile bio.
Quaker will award contestants participating in the #ioutshine contest with a year’s supply of Quaker Oats products.
“Hello there, we are on a mission to save breakfast. Many aren’t prioritizing the most important meal of the day. We got people to see, things to retweet, and apps to update.
People consider a cup of coffee or pastry as their entire breakfast, but we know that just won’t do anymore. Let’s get back to the basics and enjoy a real breakfast again. Rise and shine has a whole new meaning. “
“As part of our Rise and Outshine movement, we want to reward those that are putting the extra effort to outshine every day. We will be giving out a year supply’s worth of Quaker Oats products to some well-deserving winners!
The rules are simple. Post an Instagram post or story with the tag #ioutshine to enter. Share how you seize the day and try to be the best version of you. Follow us @quaker to find out the winners. Good luck! “